@inproceedings{Barajas:2012:IAI:2187980.2188076,
 author = {Barajas, Joel and Akella, Ram and Holtan, Marius and Kwon, Jaimie and Flores, Aaron and Andrei, Victor},
 title = {Impact of ad impressions on dynamic commercial actions: value attribution in marketing campaigns},
 booktitle = {Proceedings of the 21st international conference companion on World Wide Web},
 series = {WWW '12 Companion},
 year = {2012},
 isbn = {978-1-4503-1230-1},
 location = {Lyon, France},
 pages = {459--460},
 numpages = {2},
 url = {http://doi.acm.org/10.1145/2187980.2188076},
 doi = {10.1145/2187980.2188076},
 acmid = {2188076},
 publisher = {ACM},
 address = {New York, NY, USA},
 keywords = {DLM, attribution, marketing, online display advertising},
}